Setting up a new business can be a confusing venture into a new world of jargon, legal documents, regulations, and paperwork that you've never considered. One reliable way to make your life easier is to turn to a business formation service. Entrepreneurs are increasingly turning to incorporation services to assist them with the formation process. But there are dozens of service providers offering LLC formation services alongside additional services. Today we'll be looking at Rocket Lawyer and, two excellent service providers with a lot to offer.

Rocket Lawyer vs. The Verdict

Rocket Lawyer offers excellent online legal services, legal advice, and LLC formation packages, with or without a monthly subscription basis. It opened its doors in 2008 and has helped millions of business entities launch.

Rocket Lawyer is registered with the Better Business Bureau (BBB) and has an excellent track record. has fewer online reviews, but they do have BBB accreditation like Rocket Lawyer. opened its doors more than a century ago. is reliable but has high service costs. offers core incorporation services but doesn't offer the add-ons that Rocket Lawyer does.

Choose if:

  • You want a no-frills service
  • You want one of the oldest formation companies

Choose Rocket Lawyer if:

  • You want attorney services
  • You want a company with a bigger online presence

Services Offered & Pricing

You can save some money by choosing a one-off filing service. has a basic package that is the same price as Rocket Lawyer, but the registered agent service is $235 - almost twice the cost of what Rocket Lawyer charges. has multiple packages, compared to Rocket Lawyer's just two options which include their monthly subscription. While the services offered have significant overlap, Rocket Lawyer offers more with excellent legal help for those that require it.

Key Similarities

  • You can incorporate any business entity
  • The basic packages are the same price

Key Differences

  • Rocket Lawyer offers cheaper registered agent services
  • Rocket Lawyer offers a monthly subscription

Rocket Lawyer Packages & Pricing

Rather than offering several packages, Rocket Lawyer just provides a monthly subscription or one-time formation service. Other services may be available on an a la carte basis.

Monthly Subscription - $39.99/month

While the monthly subscription offers similar formation services to the one-off service, you won't get other perks (such as the 30-minute consultations) without the monthly subscription.

In the monthly package, you'll receive:

  • Unlimited document templates
  • Ask a lawyer any questions
  • Free 30 minute consultation on your new projects
  • Attorney reviewal of documents
  • Free incorporation filing

One-Time Incorporation Service - $99.99 + state fees

This one-time service only covers LLC formation:

  • Business name availability check
  • Preparation and filing of your articles of organization
  • 24/7 access to your cloud-stored formation paperwork
  • Hard copies upon request

Registered Agent Service - $149.99

Rocket Lawyer also offers a registered agent service for $149.99 for non-members. If you're a member using their monthly subscription, you get 25% off this service. Packages & Pricing offers several packages, but none include a registered agent. You'll need to pay $235 for that service. Here's a quick price breakdown:

Starter package - $99 (plus state filing fees)

This price, while low, doesn't include too much. It's a no-frills package:

  • Preparation and filing of the articles of organization
  • Business name availability search
  • Online access to your documents

Essentials package - $249 (plus state fee)

In addition to the above, you'll receive this with the essentials package:

  • Employer identification number
  • Corporate seal
  • LLC kit

The Works - $349 (plus state fee)

For $349, you'll get "The Works," which includes everything in the above plus:

  • Business licensing research package
  • Operation agreement

Document Management & Online Experience offers a fairly basic online experience - their site is secure, but it can take several days or weeks for any documents to be scanned onto the site for you to access, and it's not the most user-friendly site out there. Rocket Lawyer's dashboard is clean and easy to use with fast navigation, and documents are usually uploaded within a couple of business days. You can even use the electronic signature service to create documents online in minutes with Rocket Lawyer. This shows the difference between a company created in the digital age and a century-old company.

Key Similarities

  • Both service providers can be used in a paperless way

Key Differences

  • has a more basic user experience than Rocket Lawyer

Processing Time

Turnaround times aren't exactly clear for or Rocket Lawyer, but both offer expedited filing. isn't upfront about the expedited fees unless you choose a more expensive package. Rocket Lawyer doesn't have this option, but you can upgrade to expedited filing for $60+.

Key Similarities

  • Neither has transparent processing times, but expedited processing is available

Key Differences

  • Rocket Lawyer's expedited fees start at $60

Compliance & Track Record is unique in the industry, with over 100 years in the business. However, despite having such an extensive reputation, they have very few customer reviews on Trustpilot and similar third-party review sites. With that said, they are BBB accredited. Rocket Lawyer is, too, but they have many more online reviews for you to see.

Key Similarities

  • Better Business Bureau accreditation
  • No compliance issues

Key Differences

  • is much older
  • Rocket Lawyer has more online reviews

Customer Service

Rocket Lawyer offers an excellent customer support team alongside on-call attorney services. You can contact them between 9 am and 9 pm or leave an email, and they'll get back to you, which is a definite bonus, especially for small business owners who may feel lost in the fray with a bigger company. offers average customer service, with some representatives seeming unbothered with customer queries or complaints, which is a shame for such an old service provider.

Key Similarities

  • Email and phone support are available

Key Differences

  • has fairly average customer service
  • Rocket Lawyer goes the extra mile for customers

Structure Breakdown

The precise experience you have with a service provider is dictated by many things, including the business entity you're setting up. A small business owner starting an LLC will have a different experience from accountants setting up a partnership. Let's take a look at the detailed structure breakdown:

LLCs: Choose Rocket Lawyer

When you set up an LLC, one of the legal requirements is a registered agent. Rocket Lawyer provides a no-hassle registered agent service at $149.99 (which may be discounted for monthly subscribers). They are an excellent provider with good customer service and a great track record. On the other hand, will charge you $235, with nothing to justify the extra service cost.

Corporations: Choose Rocket Lawyer

In addition to offering the best LLC service, Rocket Lawyer is great for corporations. Starting an S-corp or C-corp can be legally complex; you'll want your on-call attorney service on the side. Rocket Lawyer pricing may be higher than you'd like to pay, especially if you choose to subscribe, but it's worth it as you can save yourself a fortune instead of hiring a law firm.

Partnerships: Choose Rocket Lawyer

A partnership agreement or DBA (Doing Business As) is a simple way to do business; Rocket Lawyer's one-off service is perfect for this, meaning you can set up a DBA for just $99. But you can also purchase their monthly service to access legal services. can assist with this, but the extra expense is difficult to justify for mediocre customer service and a very basic document management experience.

Non-Profits: Choose Rocket Lawyer

Rocket Lawyer can assist you with applying for non-profit tax status with the IRS, and their vast legal knowledge can help you run your non-profit organization after that. supports non-profits, but the additional expense would be hard to justify for a non-profit.

The Last Word

There is rarely a clear winner in a comparison between two providers, but is a reasonably basic service that upsells based on longevity. If you're looking for an excellent provider with a good website, excellent customer service, and additional services, then you should consider Rocket Lawyer instead.

Filed under: Head-to-Head

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