When you're setting up your new business, one of the best ways to streamline the process is to get in touch with a professional business formation service. The right formation service can handle everything for you. However, there are dozens of service providers out there. Every provider offers its unique benefits. Rocket Lawyer and InCorp are no different, so let's break down what they have to offer.

Rocket Lawyer vs. InCorp: The Verdict

Rocket Lawyer is a great provider that has provided online legal services to more than 20 million entrepreneurs and business entities since its inception in 2008. Rocket Lawyer has excellent feedback for its legal help, customer support, and incorporation services. Rocket Lawyer has been accredited with the Better Business Bureau (BBB) for several years.

InCorp is another excellent provider with Better Business Bureau accreditation and excellent customer support, but they don't offer dedicated legal advice. They do, however, offer comprehensive compliance alerts via their unique service - EntityWatch. EntityWatch monitors secretary of state records to ensure your company remains compliant and in good standing. In addition to this, InCorp has an app that will allow you to manage your documents on the go.

Choose Rocket Lawyer if:

  • You need legal services
  • You want your chosen provider to have a strong track record

Choose InCorp if:

  • You want a higher-tech provider
  • You want compliance alerts

Services Offered & Pricing

Rocket Lawyer and InCorp offer similar services, though InCorp doesn't seem to provide services to nonprofits. Their pricing is quite different but shares some similarities - it costs the same to set up a limited liability company (using Rocket Lawyer's once-off package); however, Rocket Lawyer's registered agent service is much more expensive. InCorp does offer a price matching guarantee, but there may be caveats.

Key Similarities

  • It costs the same for basic LLC formation

Key Differences

  • Registered agent services are much more expensive with Rocket Lawyer
  • InCorp doesn't provide services to nonprofits
  • InCorp has a price matching guarantee

InCorp Packages & Pricing

InCorp will match (or beat) any competitor's price on a comparable product; the only difficulty is defining a comparable product, so you should be mindful that this doesn't apply if InCorp considers the other product inferior.

Here is a list of the services InCorp offers and the individual pricing offered for each service.

A la carte prices:

  • Registered Agent (1 year) $99
  • Registered Agent (2 years) $89.10/year
  • Registered Agent (3 years) $80.52/year
  • Registered Agent (5+ years) $66.56/year
  • Corporation or LLC Formation $99
  • Foreign Qualification Registration $149
  • EIN (Employer Identification Number) $69
  • Certificate of Good Standing $35
  • Corporate dissolution $99
  • Amendment $99
  • DBA (Doing Business As) $99
  • Managed report service $49

Rocket Lawyer Packages & Pricing

Rocket Lawyer only offers two simple pricing options; you can choose a monthly legal services subscription or purchase a one-time formation service.

Monthly subscription - $39.99/month

While the monthly subscription offers similar formation services to the one-off service, you won't receive other extras (such as the 30-minute consultations) without the monthly subscription.

In the monthly package, you'll receive:

  • Unlimited document templates
  • Ask a lawyer any questions
  • Free 30 minute consultation on your new projects
  • Attorney reviewal of documents
  • Free incorporation filing

One-time incorporation service - $99.99 + state fees

This one-time purchase is only for LLC formation. You will have to purchase a la carte for any other services needed.

  • Business name availability check
  • Preparation and filing of your articles of organization
  • 24/7 access to your cloud-stored formation paperwork
  • Hard copies upon request

Registered Agent Service - $149.99

Rocket Lawyer also offers a registered agent service for $149.99 for non-members. If you're a member using their monthly subscription, you get 25% off this service.

Document Management & Online Experience

InCorp has one of the best online management services. All of your legal documents are kept in one place. Rocket Lawyer offers a similar level of service, but compliance alerts are offered - alongside the iOS app (Entity Management System), which allows you to keep an eye on your important documents on the go. Rocket Lawyer offers unlimited cloud storage and electronic signature services so you can easily create documents online.

Key Similarities

  • You can create documents online
  • User-friendly services with no upselling
  • You can manage all of your documents online

Key Differences

  • InCorp has an app

Processing Time

Rocket Lawyer offers expedited filing starting from $60. However, neither service provider offers detailed timelines. InCorp claims to provide some of the fastest turnaround times in the industry, but they don't detail this explicitly and don't seem to offer expedited filing.

Key Similarities

  • Processing times vary based on your incorporation state

Key Differences

  • InCorp doesn't offer expedited filing

Compliance & Track Record

Business owners tend to agree that Rocket Lawyer and InCorp are excellent. They have been around for an equivalent amount of time. Both have outstanding track records with BBB accreditation and excellent customer reviews on Trustpilot and similar sites. For business compliance, InCorp offers more compliance services and alerts.

Key Similarities

  • Rocket Lawyer and InCorp are BBB accredited

Key Differences

  • InCorp offers additional compliance services

Customer Service

Rocket Lawyer goes a mile further by providing you access to an attorney for all of your legal needs - you can use Rocket Lawyer to deal with the same legal forms that a law firm would charge hundreds of dollars to check. During and after the formation process, you'll receive excellent customer support. Both service providers offer phone lines from 9am to 9pm, and the online portals are great for ease of use.

Key Similarities

  • The phone lines are open at the same time

Key Differences

  • Rocket Lawyer offers direct contact with attorneys to solve legal issues

Structure Breakdown

A small business owner forming an LLC will have a different experience from a corporation with dozens of shareholders, so we've provided you with a comprehensive structure breakdown.

LLCs: Choose InCorp

InCorp's annual report services, compliance extras, and apps make them an excellent choice for those wanting a premium service provider without the high service costs. Another great advantage is their highly discounted Registered Agent.

Corporations: Toss Up

Rocket Lawyer and InCorp offer unique benefits to corporations - Rocket Lawyer's benefits primarily revolve around legal services. You'll get a free 30-minute consultation with qualified attorneys when you begin a new legal project and unlimited FAQ/Q&A's. InCorp offers unique compliance benefits and reminders. Both can help you set up a C-corporation or S-corporation.

Partnerships: Toss Up

Rocket Lawyer and InCorp both provide excellent benefits to partnerships. You can set up a partnership agreement or DBA for just $99 with either (if you use Rocket Lawyer's $99 one-off service). InCorp offers great compliance benefits and a mobile app. Rocket Lawyer's legal services are an excellent selling point, but you should remember that you'll need a monthly subscription to access this.

Non-Profits: Choose Rocket Lawyer

InCorp doesn't provide dedicated support for nonprofits, but Rocket Lawyer can help you apply for nonprofit status, and their attorneys can help you navigate the complexities of incorporating a nonprofit.

The Last Word

Rocket Lawyer and InCorp are two excellent service providers with unique benefits. If you're looking for an on-call attorney service, unlimited access to document templates, business license support, and other additional assistance, you should look into Rocket Lawyer. InCorp offers unique management perks such as their iOS app and entity management service and cheaper registered agent service - particularly if you pay in advance. Either way, you're making a great choice if you go with InCorp or Rocket Lawyer.


Filed under: Head-to-Head

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